January 2016

Entrepreneurs, especially effective ones, possess a very specific type of mindset, attitudes and character traits. Now, aspiring entrepreneurs, especially those who do not possess the personality type most ideal to entrepreneurial pursuits, are the ones most eager to spend time and money learning all they could about entrepreneurship --- only to amass a lot of entrepreneurial knowledge that would be useless to them. Why? Because they would be hugely distracted in a carnival of interesting but irrelevant information and misplaced enthusiasm that they would very likely neglect the one thing they should be focusing on in the first place --- developing an entrepreneurial personality.


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